THE BLOOMING SCAR

CAMPAIGN VISUALS

This is not just a collection. It is a visual journey into vulnerability, metamorphosis and feminine power. Each photography captures fragments of The Blooming Scar — a collection born from contrast and emotion.
A scar turned into a flower. A wound worn with elegance. A body dressed in meaning. Through sculptural silhouettes and symbolic accessories, this campaign reflects the duality at the core of Lavine: strength and fragility, silence and voice, tradition and rebellion.
Shot in Transylvania, Romania, the campaign honors the poetic layers of identity and the courage to bloom anew.
Designer Nedelea Lavinia | Photographer Adalbert | Creative Director & Set Designer Anca Zanfir | Model Raluca | MUA Carmen Burci